As of December 19, 2023, Alibaba and Salesforce have cooperated for three times. The specific cooperation content is as follows:

1. The First Cooperation between the Two Parties

On July 25, 2019, on the Alibaba Cloud Summit · Shanghai website, Salesforce, the world's leading CRM software service provider, announced a strategic cooperation with Alibaba. This is the first collaboration between the two companies on a global scale, which will bring a better software-as-a-service (SaaS) experience and provide related support and services to multinational and Chinese enterprise customers. Under the strategic partnership, Salesforce will integrate with Alibaba Cloud to leverage Alibaba Cloud's powerful cloud computing capabilities and experience to provide new services and support to enterprise customers. The cooperation will further promote the development of cloud computing and CRM, and bring more opportunities and value to enterprise customers.

2. The Second Cooperation between the Two Parties

On September 16, 2021, Salesforce and Alibaba Cloud announced their new product launch in the Chinese market — Salesforce Social Commerce. The product is an independent e-commerce middle office designed for multinational brands to grow their business in China. On January 18, 2022, this product was officially launched and hosted by Alibaba Cloud.

In this huge market, multinational brands face a number of challenges, such as application performance, data residency compliance, and integration of local platforms in China. Salesforce Social Commerce is designed to address these challenges and provide a comprehensive solution. First, it is optimized for the characteristics and needs of the Chinese market to ensure the best application performance. Second, it follows China's data protection regulations to ensure that data is stored in compliance within China and meets relevant regulatory requirements. In addition, Social Commerce also has the ability to seamlessly integrate with local platforms in China, so that multinational brands can better cooperate with Chinese social media, e-commerce platforms and other platforms to expand their business.

Aliyun played an important role in the launch of Social Commerce. As a leading cloud computing service provider in China, Aliyun provides Salesforce with reliable infrastructure and technical support to ensure the stable operation of products in the Chinese market. Alibaba Cloud has also helped multinational brands solve many of the problems they face in the Chinese market through its strong ecosystem and industry experience. This collaboration enables Salesforce to better meet customer needs and drive the growth of multinational brands in the Chinese market.

Salesforce is grateful for Aliyun's support and believes that Aliyun has played a key role in helping multinational brands solve problems in the Chinese market. The cooperation between the two sides is not only a product level cooperation, but also a strategic cooperation between two leading companies, aiming to jointly explore the Chinese market and provide customers with superior solutions. With Salesforce Social Commerce, global brands will be better able to capitalize on opportunities in the Chinese market for growth and success.

3. The Third Cooperation between the Two Parties

The “China Digital Experiences” launched by Alibaba Cloud and Salesforce not only covers Salesforce's global core products, but also designs new business and marketing products specifically for the Chinese market to meet the needs of local users. The suite includes Social Messaging and Social Commerce, which helps Chinese users better interact with the outside world and provide services to customers in a seamless integration with Sales Cloud and Service Cloud. Facing the booming development of China's SaaS industry, Salesforce and Alibaba Cloud are working together to build a more integrated solution to better meet the needs of Chinese users. They plan to launch more innovative CRM-related features and products in the future, and take China's CRM innovation to the world. This cooperation will help promote the development of multinational brands in the Chinese market, provide superior solutions to customers, and further promote the development of China's digital economy.