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Shanghai Incetek International Education
Shanghai Incetek International Education
Insight Academy of Canada is a global North American K-12 international education representative school. Headquartered in Toronto, it concentrates high-quality education resources in North America. It carries out unified curriculum research and development, differentiated education implementation, teaching supervision, school status management and teacher professional training, etc., to provide authentic North American academic education and cultivate comprehensive and high-quality international talents.
In order to provide a high-quality and perfect international education system and the core technology of global education informatization, Insight Academy of Canada with major international education organizations. It integrates top research and development talents and educators, and sets up a high-level education team. The team is committed to providing an equal international academic exchange platform and an optimized international curriculum system for every student in the world.
Customer Dilemma
- Fierce Market Competition: With the increasing competition in the education industry, schools need to stand out and attract more attention through effective marketing methods.
- Digital Trend: With the development of digital society, traditional means of publicity are no longer adapt to the needs of today's audience, need to turn to more scientific and technological sense of digital publicity.
- School Brand Construction: The school hopes to create a unique brand image and establish a superior position in the field of education through marketing.
- Precise Enrollment: Facing students and parents with different needs, schools urgently need a set of systematic market strategies to achieve precise enrollment and improve enrollment efficiency.
Design Scheme
- Brand Promotion: Create and consolidate the unique brand image of the school through online and offline channels.
- Digital Publicity: Use digital channels such as social media and online advertising to increase the visibility of the school among potential students and parents.
- Data Analytics: Leverage Salesforce's data analytics capabilities to gain insight into the characteristics of your target audience and achieve precise market positioning.
- Application of Intelligent Tools: introduce intelligent tools to optimize the effect of marketing activities and enhance the influence of schools in the target population.
Advantages of the Solution
- Precise Positioning: With the help of Salesforce's data analysis function, the precise positioning of potential students and parents can be achieved to better meet different needs.
- Digital Promotion: Through social media and other digital channels, improve brand exposure and ensure the breadth and depth of information dissemination.
- Improve the Efficiency of Student Recruitment: Through comprehensive marketing activities, improve the efficiency of student recruitment and attract more high-quality students to apply.
- Data-Driven Decision-Making: The platform's data analysis tools are used to monitor market feedback in real time and provide strong support for adjusting and optimizing market strategies.
Business Empowerment
- Comprehensive Digital Publicity: The introduction of Salesforce digital marketing tools provides a one-stop digital publicity platform for schools, covering multiple online channels and broadening brand exposure.
- Intelligent Data Analysis: Using the data analysis tools of Salesforce platform, schools can deeply understand the characteristics of potential students and parents, achieve targeted market positioning, and improve the accuracy of enrollment.
- Strengthen Brand Image: Through all-round marketing, the school can better convey its unique educational concept and characteristics, and consolidate the brand's awareness and goodwill among the target population.
- Efficient Enrollment Management: Salesforce's marketing program provides efficient enrollment management tools for schools to digitize and automate the enrollment process and improve the efficiency of enrollment work.
- Continuous Interaction: Through Salesforce's customer relationship management capabilities, schools are able to build continuous interaction with potential students and parents, enhancing their appeal and influence.
Partners
