Just yesterday, Amazon announced a successful integration with Salesforce Commerce Cloud, launching a suite of solutions called “Buy with Prime for Salesforce Commerce Cloud”. This solution will help Salesforce merchants integrate “Buy with Prime” into their online stores to leverage the shopping benefits of Prime members to expand their business. The integration is expected to be available to all U.S. merchants through Salesforce AppExchange this year, giving them a new search, filtering, and shopping experience.

1. Exclusive Shopping Experiences and Deals for Prime Members

with Buy with Prime for Salesforce Commerce Cloud, merchants can offer shopping benefits directly to millions of Prime members, including fast free shipping and easy returns. The launch of this integration will help Salesforce merchants connect with new shoppers and increase conversion rates by providing a shopping experience exclusive to Prime members, such as 24/7 live chat support.

2. Simplify the Daily Operations of Merchants

The seamless integration of “Buy with Prime for Salesforce” makes it easier for merchants to run their daily operations. Merchants can easily integrate it into their existing storefronts while maintaining control over the shopper experience. In addition, the integration provides several new capabilities, such as search and filtering capabilities, and the opportunity to mix shopping carts. Amazon and Salesforce plan to roll out more features in the future to further enhance the shopper experience.

3. 24/7 Live Chat Support to Increase Customer Loyalty and Conversion Rates

“Buy with Prime for Salesforce” provides merchants with real-time chat support 24 hours a day, 7 days a week, which helps build connections and increase brand loyalty. At the same time, merchants can also purchase customer data obtained through “Buy with Prime” and learn about customer favorite shopping experiences through the provided Prime membership. Currently, it has been shown to increase shopper conversion rates by 25%. This integration provides merchants with a powerful tool to build strong connections with existing and potential customers and boost sales.

4. Amazon Logistics Network Integration to Expand Fulfillment and Improve Delivery Speed

By leveraging Amazon's logistics network, merchants can expand their fulfillment and delivery capabilities. Whether a shopper places an order on a merchant's website or makes a purchase on Amazon.com, those orders will be fulfilled using the same inventory pool within Amazon's logistics network. This gives merchants using “Buy with Prime” the flexibility to expand their inventory across multiple sales channels and improve delivery speed. This integration provides merchants with an efficient and reliable fulfillment solution to meet shoppers' demand for fast delivery.