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Customer Master Data
CMDM — Manage and Maintain Customer Master Data Strategy
CMDM (Customer Master Data Management) Cases
Customer Master Data Management (CMDM) is a strategic approach to organizing and maintaining customer master data. CMDM is designed to ensure consistency, accuracy, and completeness of customer data across the enterprise.
By comprehensively collecting, integrating, and analyzing customer-related data, a holistic, multi-dimensional view of the customer is formed. The result is also a deep understanding of customer needs, behaviors, histories, and interactions to deliver more personalized, targeted services and experiences. This panoramic view covers every aspect of the customer across channels and stages of the business.
Enhance Customer Intelligence
Multi-channel Data
Consider customer interactions across multiple channels, such as online shopping, social media, customer service calls, and more, to get a holistic view.
Single Customer Identification
To achieve a 360-degree view of the customer, you need to ensure that each customer is uniquely identified to prevent data duplication and confusion.
Better Cross-Departmental Collaboration
Data Integration
Integrate customer data from different channels and business units, including basic information, purchase history, online activity, social media interactions, and more.
Real-Time Data Updates
Ensure that customer data is updated in real-time to reflect the latest customer behaviors and preferences.
Predictive Analytics, Personalized Services
Analytics and Insights
Leverage data analytics to dig deeper into customer data to uncover underlying trends, patterns, and opportunities to support personalized service.
Personalized Service
Based on a 360-degree view of the customer, businesses can provide more personalized, customized services and product recommendations to meet the unique needs of customers.
Enhance Customer Relationships and Protect Data Security
Customer Interaction Management
Manage customer interactions with the business, including transaction records, customer service requests, complaint handling, etc., to improve customer satisfaction.
Security and Compliance
Ensure the compliance and security of customer data in compliance with relevant regulations and privacy policies.
Partners
