SFDC+WeChat Enterprise Account
Customer Behavior Tracking Based on WeChat — Empowering Sales
WeChat Enterprise WeCom + Salesforce
Tracking Customer Behavior Based on Enterprise WeChat Data
Customer/Industry Based Marketing Behavior
Automation of Potential Customer Cultivation
Sales Lead/Potential Customer Evaluation
Bidirectional Information Transmission with Salesforce
Building a Cloud Computing Platform
Customer Behavior Tracking Based on WeChat - Empowering Sales
Marketing Behavior Based on Customers/Industries - Channel Code
1、 Function Introduction
Channel lives codes can create QR codes with parameters, distribute customers scanned from different channels to different employees for reception, automatically label customers with channel labels, and record the number of customers added from each channel. This achieves the goal of customer segmentation and statistical promotion effects from different channels.
2、 Functional Highlights
Efficient customer diversion: The channel live code supports random diversion of one code, corresponding to multiple customer service representatives, and providing real-time response;
Customized settings: Set customer service staff and welcome messages in different time periods, support multiple types of message sending, and apply to various marketing scenarios;
Automatic channel labeling: Automatically label new customers with channel labels, with traceable traffic sources;
Real time data analysis: The backend can calculate the number of new and lost customers of live codes in each time period, achieve data comparison between different channels, and visualize marketing node data;
3、 Usage Scenarios
Channel lives codes are suitable for attracting and promoting traffic through different channels, both online and offline, for enterprises. Just download the channel live code and use it in the applet, official account or offline diversion scenarios. Record the number of customers added by each channel, count the promotion effect of different channels, analyze the traffic source, help enterprises find high-quality delivery channels, and track and record every important transformation node of marketing activities throughout the process.
Automation of Potential Customer Cultivation
Connect the entire marketing chain through the WeChat Enterprise platform.
Sales Lead/Potential Customer Evaluation
Interact with potential customers through various touchpoints, capture multi-channel behavior through tracking buried points, and attract customers to stay invested with effective content. Based on the customer's 360 profile, segment leads and use automated journeys for efficient incubation and cultivation. The generated leads are automatically assigned to the corresponding sales team for follow-up, and weak potential customers can be retrained in the potential customer pool for cultivation.
WeCom Capability-Platform
Extensibility of Message Handler.
Case Presentation
eBay Enterprise WeChat+SFDC Solution