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Source Code Capital
Source Code Capital
Source Code Capital is an entrepreneurial investment institution founded in 2014. They insist on investing in technology-driven innovation and focus on investing in the creation of lasting real value. So far, they have invested in more than 300 startups, including well-known companies such as ByteDance, Meituan, Shell Zhaofang and Lixiang Automobile. Their investment spans seed stage, early stage and growth stage, and their industry scope covers industrial digitalization, intelligent manufacturing, consumer technology, life science, green development and overseas development.
Source Code Capital attaches great importance to entrepreneurs, they are committed to providing a full range of support and services for entrepreneurs. They provide code OE to connect the entrepreneurial ecosystem, code brain courses to improve entrepreneurial cognition, and code power services to achieve entrepreneurs.
Source Code Capital manages a total capital scale of about 35 billion yuan. The capital mainly comes from various sources such as national guidance funds, local science and technology funds, financial institutions, market-oriented parent funds, industrial investors, world-renowned sovereign wealth funds, university endowments, charitable funds and pension funds. They have a team of over 130 investment and professional professionals with offices in Beijing, Shanghai and Shenzhen.
Customer Dilemma
- Low Exposure of the Company: We hope to increase the exposure of the brand and enhance the visibility of the company in the target market through marketing activities.
- Low Promotion: There is a specific product or service that needs to be promoted to attract potential customers and promote sales growth.
- Marketing Campaign Management: The company needs an effective marketing campaign plan to plan and execute the campaign to ensure that the campaign can achieve the desired marketing objectives.
Design Scheme
- Activity Planning and Execution: Record and manage details of all marketing activities, including goals, budgets, schedules, participants, etc., and support task allocation and follow-up during activity execution.
- Marketing Materials Management: Store and manage all marketing materials related to marketing activities, such as promotional copy, design materials, event themes, etc., for easy sharing and use by team members.
- Participant Management: Track and manage the information of all potential customers or target customers participating in the activity, including contact information, interest preferences, etc., to facilitate subsequent follow-up and conversion.
- Performance Analysis and Reporting: Perform performance analysis based on market activity data, generate performance reports, evaluate the effect of activities and provide decision support.
Advantages of the Solution
- High Flexibility: can quickly customize the development to adapt to the company's marketing activity management system.
- The Event Management Function Is Comprehensive: including event planning, execution, data management and participant management, which can help the company to plan and execute various marketing activities efficiently.
- Data Analysis Function: Performance analysis and report function can help the company to evaluate the effect of marketing activities, and optimize and adjust according to the results of data analysis to improve the marketing effect of the activities.
- Automation: The application of Salesforce platform can realize information management and automation process, improve team collaboration efficiency, reduce labor costs, and provide more efficient marketing activity management solutions for the company
Business Empowerment
- Through the development of Salesforce platform, companies can realize the informatization and automation of marketing activity management, improve the efficiency of data analysis and decision-making, and promote business growth.
- Provide participant management functions to help companies build and maintain good relationships with potential customers, increase conversion rates and customer loyalty.
- Performance analysis and reporting functions can provide companies with decision support for marketing activities, help companies optimize activity strategies, and achieve better marketing effects and business development.
